If you've ever sunken your teeth into a soft pillowy loaded cookie from Crumbl, you get the hype. I truly feel bad for you if you haven't.
I've never been one to turn down a cookie, but not all of them are created equal. There are Crumbl cookies, and then there are the rest.
The national chain has amassed quite the following over the past several years. The first store was opened in Logan, Utah in 2017.
As Crumbl started to grow, so did their flavors! The menu differs from week to week - and you will want to try them all!
Download the Crumbl app or visit their website to see what they're offering this week...or you can check out the video above for this week's flavors!
Now in year five, the Crumbl brand has expanded to 300+ bakeries in 36 states nationwide, making it the fastest growing cookie company in the nation.
One thing still remains: the brand is centered on family. Crumbl was started by two cousins and each franchise is a family affair of sorts.
The Grand Rapids, Kalamazoo, and soon-to-be Holland locations are all owned by Tami Lemay - and it's not uncommon to see her daughter, Olivia, at the helm of the Grand Rapids location - or her son, Van, greeting customers with, "Hi! Welcome to Crumbl!" behind the front counter.
Lemay adds another West MI Crumbl location to her fleet this week in Holland. You can find the store with it's unmistakable pink branding nestled cozily in The Shops at Westshore. The Grand Opening is this Thursday June 23 - and you best believe I'll be there ready for a treat!